According to Compass Intelligence, market for mobile business apps to grow to $6.12B in 2014 from $3.21 last year. By far, greatest use of apps is for navigation/tracking (nearly half of businesses use apps for this purpose). Link to article here.
A recent study by AMR International finds that B2B marketers are concentrating nearly 40% of their online spend on lead generation. What’s more interesting about this is the fact that among those who do not formally use metrics to track paid search effectiveness, less than a third saw paid search as being effective. Leads to some interesting questions regarding effectiveness of digital channels, which we will continue to investigate further in subsequent posts.
Link to article can be found here: http://bit.ly/eNPXfc
According to Gartner, SMBs (defined as entities which employ less than 999 employees) will spend an estimated $860B on IT. $137B of this will be on software. Gartner estimates only 11-18% of firms purchase on-demand services, but predicts that this will grow to 35% by 2012.
According to a Doremus and Forbes insight study, 45% of SMBs surveyed would upgrade technology if they were able to obtain additional capital. Suggests that this is a particularly attractive segment for vendors of technology solutions.