B2B Survey Indicates Online Marketing Investments Focused on Lead Generation

A recent study by AMR International finds that B2B marketers are concentrating nearly 40% of their online spend on lead generation. What’s more interesting about this is the fact that among those who do not formally use metrics to track paid search effectiveness, less than a third saw paid search as being effective. Leads to some interesting questions regarding effectiveness of digital channels, which we will continue to investigate further in subsequent posts.

Link to article can be found here: http://bit.ly/eNPXfc